Menu Close

Artikel-artikel mengenai Fundraising

Menampilkan 21 - 40 dari 53 artikel

A volunteer sorts through donated clothing as part of a bushfire appeal. Generally, it’s best to give money - unless the organisation to which you are donating has requested specific goods. AAP/DEAN LEWINS

How to donate to Australian bushfire relief: give money, watch for scams and think long term

It’s worth thinking carefully about how to give, to ensure you’re not wasting your contribution or inadvertently making things worse.
Volunteer firefighting crews have attempted to crowdfund equipment and supplies. AAP Image/Supplied, DFES Incident Photographer Lewis van Bommel

Crowdfunding: when the government fails to act, the public wearily steps up

Farmers seeking relief from the drought and firefighters stretched to their limits have turned to crowdfunding for help. But public appeal shouldn’t replace good governance.
Turns out some CEOs are genuinely out to make a difference. Craig Golding/AAP

Take heart, charity stunts can make CEOs better people

It’s easy to be cynical about charity drives like the Vinnies CEO Sleepout. Are they just PR stunts or can they make a difference beyond fundraising? Our study shows they can, and they do.
To mark its 30th anniversary in business, the national PetSmart chain is donating enough food to serve animals in need an estimated 60 million meals. Sandy Huffaker/AP Images for PetSmart

Giving and fundraising: 4 essential reads

Ever wondered which fundraising appeals work best or what kind of charitable donations are ideal after disasters strike?
Giving up alcohol for a month might help you feel better in the short term, but no-one knows if taking part in these campaigns promotes long-term healthy drinking habits. from www.shutterstock.com

Yes, alcohol awareness campaigns like Dry July can work, but not for everyone

Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.com

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.

Kontributor teratas

Lebih banyak