Pouring Saison, a classic Belgian farmhouse-style ale, at Allagash Brewing in Portland, Maine.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
MR_ross / Shutterstock.com
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Next generation finance bots are incredibly sophisticated.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Big data makes it a bit easier to guess your next move.
Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
Don’t think, just shop.
Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
International passengers at Ngurah Rai International Airport, Bali, Indonesia on November 29 th, 2017. Thousands of tourists were stranded and could not go home after Mt Agung volcano erupted.
Reuters/Johannes P. Christo
Until late November, Bali's high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
That looks like a good match.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Recent research suggests one way to make the most out of challenge gifts from big donors.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
One happy customer.
EPA-EFE/Koen van Weel
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
The Oluwole Urban Market near Marina in Lagos. Being middle class is more than just being a consumer.
Scholars have started to investigate what it really means to be middle class in Africa.
Behavioural scientists says trick-or-treaters can give us insight into human psychology.
The way children make choices about candy on Halloween tells us a lot about human psychology.
From the sounds of some brands' marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Marketers are using your data to make predictions about what you’ll want, when.
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
We use reviews and online testimonials when downloading an app or shopping on eBay. So, why not when choosing a new dentist?
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Red makes a big impact, studies show.
Colour can have surprising effects on us, which we are only now beginning to understand.