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That looks like a good match. Peshkova/Shutterstock.com

How to get the biggest bang out of matching funds

Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Recent research suggests one way to make the most out of challenge gifts from big donors.
Federal workers based in and near Washington, D.C. raised a total of US$46,639,949.36 in 2015 through the Combined Federal Campaign of National Capital Area. USDA Photo by Shakeitha Stone

What works in workplace giving

By some measures, Americans are giving less to charity through their jobs than they used to. But many companies say that increasing this kind of charity is a priority for them.
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.com

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.

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