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Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Despite his presidential victory, Donald Trump’s business brand is suffering, as is that of his daughter, Ivanka. (AP Photo/Pablo Martinez Monsivais)

Trumps show how damaged personal brands can harm the business

The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background. Brian Snyder/Reuters

The branding of an American president

The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
LinkedIn is focusing on a younger audience, targeting high school students. A Name Like Shields Can Make You Defensive/Flickr

LinkedIn for teens: how young is too young for a personal brand?

Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…

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