What should have been a simple announcement to a sympathetic public turned into a spider’s web of conspiracy theories across social media. How did it all go so terribly wrong?
Disiplin ilmiah, gaya jurnalistik
Artikel-artikel mengenai Public relations
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Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.
The natural gas industry has spent years trying to undermine scientific findings about gas stoves and health. If this sounds familiar, that’s no accident.
An analysis of tweets posted by the Ukrainian national government and the Kyiv city government in the early days of the Russian invasion of Ukraine in 2022 shows a national resilience.
Galen Weston’s brand as a spokesperson might be friendly and affable, but his organization’s pricing strategies are anything but.
What’s kept out of the news is just as, if not more, important than what is included.
Research shows the strength of team loyalty.
Breathless headlines of artificial intelligence discovering or restoring lost works of art ignore the fact that these machines rarely, if ever, reveal one secret or solve a single mystery.
A good image abroad affords many advantages to authoritarian leaders.
The FDA has largely lost its ability to regulate the myriad pills, powders and potions that promise to grow muscle, shed body fat and improve your focus.
If Big Pharma wants to achieve the ultimate image makeover, it must capitalize on the current public good will about its COVID-19 vaccines by prioritizing socially responsible practices.
Public relations and journalism have always existed in an uneasy balance. Social media and low revenues are shifting that balance in favour of PR, creating a lack of trust in the news.
Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.
Villain, victim or hero? It all depends on who’s telling the story. When an audience is aware of how a story is framed, it can focus on the arguments, not the frame.
A PR veteran explains four key takeaways from a survey of communicators and activists taken earlier this year and what they mean for today’s anti-racism protests.
For decades, there’s been a concerted effort by law enforcement to ensure their perspectives – and not those of people being policed – dominate prime-time television.
New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
United Airlines faced a public relations nightmare when they dragged a man off a flight in 2017 – until the blame shifted back to the victim.
Social media make it easier to push information out quickly during disasters, but also create challenges for public information officers, who have to judge which reports are credible enough to share.
Kontributor teratas
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Professor of Information Systems, Michigan State University
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Lecturer in Politics, The University of Melbourne
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Assistant Professor, Institute of Communication, Culture, Information and Technology, University of Toronto
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Senior Lecturer, Communications, Media and Culture, University of Stirling
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Published Researcher and Marketing Faculty, Michigan State University
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Associate Professor of Interdisciplinary Studies, Royal Roads University
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PhD Candidate in Cognitive Neuroscience, The University of Queensland
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Edwin L. Artzt Dean and Professor, School of Journalism and Communication, University of Oregon
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Professor of Journalism and Mass Communications, University of South Carolina
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Associate Professor of Marketing, University of Cape Town
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Associate Professor in Criminal Justice and Criminology, Bond University
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Lecturer in the Sociology of Sport, Ulster University
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Associate Professor, School of Politics and International Relations, University College Dublin
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Research Fellow at the Nelson Mandela School of Public Governance, University of Cape Town
