If you can’t really tell the difference between Target and Kmart, you’re not alone.
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Artikel-artikel mengenai Retail
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Fears from retailers that shoppers will curtail purchases is generally unfounded - but not for a few categories.
You’re no mug right? Think again. We all get fooled by anchoring, and probably use it ourselves as well.
Previous attempts to revitalise one of Britain’s best-known retail brands have gone awry. Has the rot gone too far this time?
Woolworths’ move to rebrand its private labels may lead to no points of difference for customers between supermarket products except price, where Aldi is strongest.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
The big supermarkets, Woolworths and Coles, will need to think of new strategies to compete with new chains such as Aldi which continue to steal market share.
Shareholders should be worried about how much it’s costing Woolworths to run its business.
Business and consumers are demanding more data than ever, and the traditional barcode isn’t cutting it any more.
Men and women may be charged differently for the same product, but the problems come when you don’t have the choice.
Pop-up stores allow retailers to test demand for their product, while playing on customers FoMO - fear of missing out.
Don’t feel bad if you can’t resist buying up at Christmas.
How campaign groups and trade unions play a crucial role in bringing about change after companies are rocked by scandals.
Do companies really mean it when they talk about being socially responsible? Judging by their mission statements and homepages, it seems increasingly that resources firms do, but many retailers don’t.
The retail giant’s attempt to head off Aldi’s growing market share is causing more headaches for shareholders.
The unstoppable spread of budget stores is an emotive topic, but they can bring fresh life to town centres
Farmers’ protests against the big supermarkets demonstrates the importance of good supply chain management.
The reduction of brands at major department stores could actually be a good thing for customers.
New evidence suggests retailers hiring for looks are not as shallow as it seems.
While grocers slug it out with discounters, the South African owners of David Jones may be planning to exploit a gap at the upper end of the market.
Kontributor teratas
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Interim Director, UWA Public Policy Institute; Associate Professor & Programme Co-ordinator (Masters of Public Policy), The University of Western Australia
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Professor, College of Business, Zayed University
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Lecturer, College of Business and Economics, Australian National University
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Industry fellow, Graduate School of Business, Deakin University
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Professor, Monash University
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Omar H. Fares adalah Sahabat The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Associate Professor of Marketing, Swinburne University of Technology
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Associate Professor in International Business & Strategic Management, The University of Melbourne
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Accounting, University of Portsmouth
