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Would people still call a women’s soccer match boring if they didn’t know the players’ genders? isitsharp/E+ via Getty Images

We blurred the gender of soccer players and had people rate their performances − with surprising results

A common criticism of women’s sports is that female players aren’t as entertaining or skilled as their male counterparts. Two researchers decided to put this notion to the test.
DraftKings is one of a handful of sportsbooks that have been advertising during live sporting events. Brett Carlsen/Getty Images

How legalized sports betting has transformed the fan experience

The opportunity to place bets has changed the way games look, the way they’re talked about – and, of course, how many people have money riding on the outcome.
For every headline about pickleball’s miraculous growth, you can also find stories about conflicts and infighting. Emilee Chinn/Getty Images

Pickleball’s uphill climb to mainstream success

Headlines about pickleball’s exploding popularity abound. But the less visible social undercurrents of an emerging sport ultimately shape its long-term future.
Manuela Schaer of Switzerland, right, and Tatyana McFadden of the United States, second from right, compete in the women’s 1500m wheelchair racing T54 final during the Tokyo 2020 Paralympics Games. (AP Photo/Eugene Hoshiko)

Paralympians still don’t get the kind of media attention they deserve as elite athletes

The media determines how Paralympians are depicted to viewers. What it chooses to focus on can help change attitudes about disability.
Sporting events like the Winter Olympics are one of TV’s most valuable products. Reuters/Fabrizio Bensch

Live from Pyeongchang: how an Olympic broadcast works

Olympics have often provided the impetus for large-scale broadcasting innovations, such as when TV was introduced in Australia to broadcast the 1956 Games.
Perth Scorchers Sam Whitman at the Big Bash League T20 Grand Final match against the Sydney Sixers this year. AAP Image/Richard Wainwright

Chasing the audience: is it over and out for cricket on free to air TV?

Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.

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