New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
The Tokyo games of 1964 represented the first use of the term ‘Paralympics’.
Australian Paralympic Committee
The Paralympic Games started off as a way to motivate and rehabilitate returned servicemen and women after the second world war, and has evolved tremendously since then.
It might be time for the Paralympics movement to strike out on its own.
In the 64 years since the Paralympics was born, the relationship between this event and the Olympics has grown and evolved. And now, with both events returning to London in 2012, the Olympics and Paralympics…