Is the Toyota way the only way?

UPDATE: Workers for transport company 1st Fleet were handed redundancy notices when they arrived for work this morning, after the company ceased trading. Are we seeing something of this same attitude recently employed by Toyota in 1st Fleet administrators' decision to lock-out employees? When might…

F3zr53qs-1335503689
Toyota’s decision to escort redundant workers off-site using security guard caused “undeserved harm” and may also have undermined morale and potentially affected productivity. AAP

UPDATE: Workers for transport company 1st Fleet were handed redundancy notices when they arrived for work this morning, after the company ceased trading.

Are we seeing something of this same attitude recently employed by Toyota in 1st Fleet administrators' decision to lock-out employees? When might “mutual interest” trump private interest? Our current ways of handling these tensions seem intractable.

The 350 redundancies at Toyota’s Altona plant raises some larger and awkward questions for management practitioners and academics – ones that go beyond the usual sensationalist adversarial fixations of business and unions.

What leads an organisation that has a proud record of employee relations and workplace performance to engage in processes that result in costly, embarrassing and arguably unnecessary harm – to its employees, its reputation and its broader stakeholders?

These Toyota redundancies present a vital opportunity for us to reconsider our deeper assumptions in regards to what constitutes appropriate business behaviour and processes. Importantly, to consider connections between firm value creation, longer term corporate performance and social well-being.

It is not just the Occupy Wall Street movement seeking change – concerns over values and its connection to economic growth are purported by leading management scholars such as Harvard Professor Michael Porter, and demonstrated by the increasing attention to alternative and successful forms of organising business such as the Mittelstand in Germany.

Porter and Kramer write in The Harvard Business Review that they are concerned at the declining legitimacy of big business in today’s society. This is perpetuated by managers' outdated approach to value creation and the perceived trade-off between economic efficiency and social progress.

They propose the idea of “shared-value” – more than tokenistic efforts of “corporate social responsibility” but a change in managerial mind set. This involves creating economic value in a way that also creates value for society as a whole (this includes consumers, suppliers, employees and the longer term interests of the broader community).

Part of this approach is recognising that social harms (such as overlooking and disregarding the well-being of customers and employees, and depleting natural resources that are vital to their business) creates costs for businesses.

So in the case of the Altona plant of Toyota, having redundant employees escorted off the site by security personnel causes humiliation and “undeserved harm” – as defined by Emeritus Professor in Philosophy at the University of Albany, John Kekes – and undoubtedly low morale and lower productivity for the surviving employees.

These are of course not new insights. The work of German philosopher Immanuel Kant from the 18th century looms uncomfortably large here – that we need to see people (including employees) not merely as means (that is, as resources or commodities) but always as ends – specifically and uniquely, as individuals, worthy of respect for their inherent dignity.

Nor is this academic proselytising – for we see Kant’s insights embraced by some businesses today – especially businesses like the Mittelstand.

Mittelstand refers to Germany’s small to medium sized enterprises, accounting for over two thirds of the nation’s economy and 80% of its private sector employment. Almost all of these firms (eg Miele, Beckhoff) are focused on top end niche markets, having invested heavily over many decades in highly trained employees and advanced technologies. They are often family-owned and have strong links to regionally based university research and education. Mittelstand companies also compete on securing higher levels of customer satisfaction – they are not fixated on short-term profit maximisation.

Mittelstand operations are now widely seen as having enabled Germany to successfully withstand much of the aftermath of the Global Financial Crisis. They have also positioned Germany for sustainable growth.

A key part of this business structure and culture is co-determination. Mitbestimmung meaning literally “having a voice in”, for instance, business decisions. In Germany this collaborative “voice” is not tokenistic, and is applicable to Mittelstand and public companies alike. It is enshrined in their two-board governance, with employee voices as central to that organisation’s success.

There are of course deeply formative political, economic and historical grounds to explain the long and complex gestation for Mitbestimmung as part of business law in Germany. However, a confluence of recent and disparate examples indicate that ideas of co-determination and ‘shared-value’ are worthy of serious consideration.

For example, as topics at the World Economic Forum in January 2011, in a favourably reviewed special feature in a recent issue of The Economist, and selected writings concerned with the background, origins of and lessons from the ongoing GFC (including authors such as Rakesh Khurana, JC Spender, Robert Locke, and Jonathan Tasini).

We imagine that there is abiding interest in addressing concerns about how we view people not least in business and how we view the role of business in society. As Hungarian philosopher Karl Polanyi wrote in 1944’s The Great Transformation, this is about thinking not in terms of a “market economy” but as “an always embedded market society”. It is this kind of thinking that is needed for Australian business and management practices, and in our management education.

EDITOR’S NOTE: This story has been updated since first being published with a reference to redundancies at 1st Fleet, at the authors' request.

Join the conversation

13 Comments sorted by

  1. Yoron Hamber

    Thinking

    Sounds correct to me. But when it come to Japan and the way a worker once was guaranteed a life time occupation it has changed dramatically over the last decade or two as I understand it? Maybe that is the reason for how they solved their 'problem'?

    report
  2. Michael Shand

    Michael Shand is a Friend of The Conversation.

    Software Tester

    Great Article.
    We have a problem in this country of short sighted idiocy when it comes to jobs. Its a problem in government, in the media and in the pub. The government recently gave holden a bunch of money to continue to employ people at a factory that is never going to make any money. I think a better approach would of been to start digging coal by hand and shovel again - think about how many people would be employeed then! I dont know why we would want to employee people just for the sake of employee people, seems like a losing strategy.

    report
    1. Yoron Hamber

      Thinking

      In reply to Michael Shand

      Michael, the Russians tried that for the longest time, and it worked. But it also created a stagnant population/culture, where you didn't followed the times. I'm not saying that their recent approach is any better though, too much greed involved instead. I would like it more if people that got unemployed got some stipend for studying something of their own choice, that they could use in their next 'profession.' That would create a work force that followed the changing times, as well as we all would have chance to learn something new. And yeah, some would abuse it, but that's the way it always have been. And I don't think it costs a nation more to use the time without work to gain a new profession than it costs having the guys in the bar, and now a times, the gals too :)

      report
  3. Peter Ormonde

    Peter Ormonde is a Friend of The Conversation.

    Farmer

    Excellent piece.

    It has been a source of great disappointment that the Australian industry superannuation funds have simply adopted a return maximising investment strategy rather than develop a more ethical basis for their operations.

    That is not to say that unionists' money should be shovelled into poor yielding and warm-inner-glow options, but I suspect that an overwhelming majority of Australian super members would welcome the opportunity to support businesses that treated their employees…

    Read more
    1. CH Soames

      Cytogeneticist

      In reply to Peter Ormonde

      Is that 'stirrings of Bolshevism' quip a little tinged with cringe? This country has innovated in the deep distant past in the area of workers' rights, and the corporeal as opposed to metaphorical blood sweat and tears the people struggling for positive change shed are much too easily forgotten and regarded complacently. It's not a very long slide back into darker times, as this Toyota episode demonstrates.

      Rather than merely damage control or prevention of backslide, we can do even better, think, as our forbears did, in original ways, and embrace notions of business models that don't contribute to the social divide.

      Re: 'warm inner glow' investment, ethical investment will lead to ethical profits.

      report
    2. Peter Ormonde

      Peter Ormonde is a Friend of The Conversation.

      Farmer

      In reply to CH Soames

      Oh far from it cringe-wise CH... of late my inner Bolshevik is quite often straining at the leash on which I keep him tethered.

      One of the great things about this experiment of a country we inhabit is the notion of the "fair go" ... it saw us explore a new role for the state beyond forcing workers back down the pits at bayonet point ... arbitration, basic wages, awards, pensions all the above great innovations and part of who and what we are.

      Sadly though it seems we cannot drag managers…

      Read more
  4. John Browne

    John Browne is a Friend of The Conversation.

    Surveyor

    "What leads an organisation that has a proud record of employee relations and workplace performance to engage in processes that result in costly, embarrassing and arguably unnecessary harm – to its employees, its reputation and its broader stakeholders?"

    What if all "organisations" (these are real people making these decisions eg managers and HR consultants) behaved this way. What kind of a world would we have?

    Note my application of Kant's "categorical imperative" here but there are many Australian expletives used to cover this type of behaviour.

    report
  5. John Troughton

    ANU Alumni

    Go beyond the outdated shared, value chain (Porter) you propose
    1 It is a cycle not a chain
    2 It is a FAIR, shared value cycle
    3 It is social responsibility, not just corporate social responsibility
    4 It is social centric.
    5 It is socially sustainable as well as environmentally and financially
    6 It is holistically social, not what universities currently preach as socail sustainability in this space
    Etc etc
    You could start a whole new social responsibility angle not covered by CERES or the…

    Read more
  6. Fab

    logged in via Twitter

    Great article. Sustainability (in the comprehensive sense) vs short term economic returns. Or profit optimisation vs profit maximisation.
    The Toyota case is a clear symptom. I think the disease is to be found in the performance measures, the reward systems and the decision making structures of (particularly) large organisations. Changing these parameters is incredibly difficult, particularly in a political environment that seems to continually encourage a further transition to the 'everyone for themselves' paradigm and in an economic context where existing interests are over-represented.
    Well articulated social common interests and performance measures/rewards that truly take them into account could be the answer, perhaps though the pre-requisite is that they are demanded and appreciated by society (as they appear to be in Germany).

    report
  7. Trevor S

    Jack of all Trades

    I notice a lot of back slapping, so I am in the minority here, or perhaps it's a George Bernard Shaw moment "He who can, does. He who cannot, teaches." I can't see how Toyota has done anything "wrong", aside from attract vitriol from the media.

    report
    1. Yoron Hamber

      Thinking

      In reply to Trevor S

      He who teaches shows he who will know, and so 'can'. As for greed Shaw was perfectly correct though. None needs education for gaining that.

      report
  8. Michele Lancione

    Post Doc Researcher

    This is a very good piece of work that plays the right chords. I agree with most of what the authors have written, and I think that stressing the idea of "shared values" is the right think to do. I have just a comment.
    Although I know that what the authors have written is focused on businesses, and the private business market in general, I think that there is still the possibility to take into consideration also another important actor: the State. Much of what we have seen in the recent crisis…

    Read more
  9. Bob Liddelow

    No title

    Has anyone examined how the remaining employees at Toyota where handled by the company after this event? It might give some insight into why the company undertook this focussed outplacement event.

    report