Mainstream media leads, blogs follow

Stories appear in blogs and social media an average of 2.5 hours after achieving prominence in mainstream media – and just 3.5% of prominent stories originated online, according to a new study.

Researchers from Cornell University examined 1.6 million online news sites, including 20,000 mainstream media sites and blogs, for a total of 90 million articles. Computer scientists were then able to mathematically model the rise and fall of stories in the news cycle.

This study raises new questions about collective behaviour and the role of mainstream media.

Read more at Cornell University