Two-thirds of adults in the US use mobile media devices daily, but are choosing to use the device for interpersonal communication, entertainment or general internet use more often than for information from news organisations.
A new survey by the University of Missouri’s Reynolds Journalism Institute found subscription rates to print news services remained almost identical for people who use mobile media devices – including large tablets, small tablets, e-readers, and smart phones – and those who don’t.
The study also found that smart phones and large media tablets were the most popular digital devices for consuming news.
MobileMojo
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Does the study take into account news consumed via applications like Flipboard and Google Currents? Often the main problem is that news sites are content heavy and not optimised for viewing on smaller screens. And applications mentioned above create an uncluttered, clean reading experience.