NBN pricing critical as digital divide deepens

Affordability of broadband and encouraging its use by people with low incomes is a major issue for the National Broadband Network, say researchers from Swinburne University who have been researching the digital divide. The research, which is the third in a series running since 2007 for the World Internet…

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NBN Co chairman Harrison Young says too few Australians have access to reliable high-speed broadband. AAP

Affordability of broadband and encouraging its use by people with low incomes is a major issue for the National Broadband Network, say researchers from Swinburne University who have been researching the digital divide.

The research, which is the third in a series running since 2007 for the World Internet Project, found five out of six Australians are online, but four in ten households earning less than $30,000 a year cannot afford broadband.

And as more people use the internet and more services become available, those who aren’t connected are at a greater disadvantage, said Swinburne University researcher Scott Ewing.

“Differences in income also affect how much people benefit from the internet,” Mr Ewing said.

“Not everyone gets the same ‘bang for their buck’ online, as people from lower income households are more likely to see it as a frustrating technology.”

For those households that aren’t connected, being disconnected is becoming a more significant issue, according to Julian Thomas, who is also from Swinburne’s ARC Centre of Excellence for Creative Industries and Innovation.

”The digital divide is narrowing but it’s getting deeper. The relative disadvantage you experience through not being connected is growing,” Professor Thomas said.

The research comes as NBN Co chairman Harrison Young has criticised the government for outsourcing many of the applications that make the NBN exciting.

In a speech to a Committee for Economic Development of Australia event today, Mr Young said outsourcing applications isn’t a long-term or sufficient solution.

“Capturing the benefits of eHealth and eEducation will require NBN Co and industry to engage with schools and hospitals, with state and Commonwealth government departments. Within the constraints of our wholesale mandate, we’re starting to do that,” Mr Young said.

He added that too few Australians have access to reliable high-speed broadband. “In terms of fixed broadband penetration at the end of last year, Australia ranked 21st out of 34 nations, as measured by the OECD.”

Swinburne’s research found two-thirds of respondents said the development of the NBN is a good idea, but Professor Thomas said a great deal of the impact the NBN can have will depend on how affordable it is and what kind of access to broadband low-income households can achieve.

“When you look at lower income households they are saying affordability is a major issue, including those households that are subscribing. They are subscribing but saying it’s difficult to afford, so there is a real issue there.”

Mr Young today defended NBN Co’s decision to overbuild the HFC networks already laid down by Telstra and Optus, arguing if NBN Co was the owner of those networks and could not overbuild them we could end up with an “ironic situation” where the wealthiest suburbs had the lowest-quality broadband in the country.

In that scenario, Mr Young said Telstra, Optus or another entrant would be likely to offer those households a “superior” service, overbuilding the HFC footprint with fibre, taking profits away from NBN Co and undermining its ability to offer uniform national wholesale prices.

Professor Thomas said it’s concerning that lower-income and less educated Australians make less use of the internet, and as a result get less out of it.

“There is then that concern that better information just delivers better results for a smaller group of people or a comparatively smaller part of the population.

“Since the extra bandwidth from NBN will provide more opportunities for Australians to access online content, we have to make sure that everyone partakes in this – so that the digital divide does not become more serious.”

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7 Comments sorted by

  1. Abel Adamski

    Consultant

    I recently read an article I think on Computerworld in relation to retaining and using their legacy computers for a dedicated Linux library system as the commercial models have been a disappointment. The issue raised here was the number of students that did not have a computer at home as they couldn't afford one. So it is not only the cost of the Broadband, but the cost of the machine.
    So any superceded machines, don't just trash them, enquire at a local school, you could make a difference.
    For the Broadband costs. Don't forget the NBN is meannt to be standardised, ubiquitous and Wholesale only.
    An opportunity for Government assistance, benefactor, unions etc to form an isp for the students of low income families, subsidising the fee. Qualification by student ID and Social Security ID ( low income would normally receive some assistance )
    Minimal distortion of the market yet achieving the goals of empowering the adults of tomorrow
    Think lateral

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    1. Abel Adamski

      Consultant

      In reply to Abel Adamski

      Sorry I missed mentioning it was Clayton high school in Melbourne, they indicated many other schools were looking at their model

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  2. sortius

    logged in via Twitter

    Considering NBN pricing is the same, if not lower, than current ADSL/HFC offerings, I don't think this article is founded within reality. Sure, there's been a survey, but not once does it actually mention current pricing.

    Even for business the pricing is way below current pricing ($900p/m for full unlimited 100Mbps business fibre).

    Looking at the current internet penetration stats for Australia, it's sitting around 80%, with 96% of these being broadband connections (http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8153.0Chapter3Dec%202011 & http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users), something that these researchers have overlooked. Surveys are great to find out how people feel, but quite poor at giving you an idea of the reality of a situation.

    I feel the article is poorly researched & comes to no conclusion other than "people want internet access to be cheaper", something that I'm sure anyone being surveyed would say.

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    1. Robert Morsillo

      Research Fellow

      In reply to sortius

      While NBN pricing may be comparable, the question remains why presently (latest ABS figures, 2010-11) some 27% of households don't have home broadband access, which the ABS also correlates with income. Of course pricing is but one aspect of a more complex willingness-to-pay equation, which the surveys try to understand so that policy makers can know how to maximise participation in the digital economy. (Disclaimer: I work in the same institute as the researchers.)

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  3. william hollingsworth

    student flinders university

    The NBN ,now let me get this straight this is the taxpayer funded scheme, 140 odd billion and counting, where a network is built handed over to private corporations who get the chance to fleece the very people who funded the scheme in the first place.I Guess it will have the technical advances of digital TV with its crappy lip sync and picture breakup or even better the digital mobile phone network where your phone doesn't work outside of major cities unlike the analogue system that worked perfectly until it was given away.Fix things that are broke like the roads and rail before embarking on digital pipe dreams.

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    1. John Nicol

      logged in via email @bigpond.com

      In reply to william hollingsworth

      Well said William. I use the internet a lot on ADSL but the NBN is pie in the sky with an unreal expectation and enormous price tag. My expectationis that in reality it won't prove to have any significant advantage over ADSL2+ which is so fast that mostly I don't have time to think before my screen chages as I click.

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