Unfavourable exchange rates have been cited as a common reason New Zealand businesses disengage and fail to export internationally.
Massey University conducted a study of New Zealand businesses across the manufacturing and service sector, exploring why less than 20 % of New Zealand businesses make profits internationally.
Researchers suggest the physical and psychological distance around New Zealand has created an “evolutionary” exporting approach.
With companies having a staged approach to the international market, first establishing in Australia before moving internationally.
Read more at Massey University