New Zealand’s failing exports

Unfavourable exchange rates have been cited as a common reason New Zealand businesses disengage and fail to export internationally.

Massey University conducted a study of New Zealand businesses across the manufacturing and service sector, exploring why less than 20 % of New Zealand businesses make profits internationally.

Researchers suggest the physical and psychological distance around New Zealand has created an “evolutionary” exporting approach.

With companies having a staged approach to the international market, first establishing in Australia before moving internationally.

Read more at Massey University