Articles on Advertising

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Why this academic got a radio ad banned

Gender stereotyping might be funny, but it's no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
Koalas have long featured in tourism ads, including this new one from Tourism Australia. Amid our bushfire crisis, this digital ad has been ‘paused’. Tourism Australia

Koalas are the face of Australian tourism. What now after the fires?

Koalas take a starring role in Australian tourism advertising – but what happens when our primary image of this animal is one of pain and destruction?
In ads in women’s weekly mothers have gone from guided by experts to gaining expertise, all the while still limiting maternal knowledge to the domestic sphere. Shutterstock

Keeping mum in the kitchen – representations of mothers in ads haven’t changed in six decades

Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of 'professional' expertise
You might not know the name, but you would recognise the songs. Mojo was the advertising agency behind such classics as You Ought to be Congratulated. Screenshot/YouTube

Mojo: the rise and fall of an Australian advertising empire

The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.

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