The iPhone maker's tremendous stock rally has got nothing to do with fundamentals.
New tariffs on $160 billion of Chinese goods including smartphones and sneakers are set to take effect on Dec. 15.
Although some have dubbed the flurry of new video services coming out as a 'streaming war,' the reality is very different.
The likes of Alexa and Siri shouldn't blindly aim to sound and behave like us - their voices need to reflect what they can actually do.
Tech companies use product launches to position themselves as the heroes of the digital revolution.
The National Basketball Association's difficulty dealing with a tweet in support of Hong Kong protesters shows the challenges of having values and expanding into new markets.
New initiatives have allowed firms to enshrine their purpose in corporate bylaws, but gaps exist between local and international issues that can complicate the definition of a multinational's purpose.
The idea of a phone that can do everything is hardly new. But the premium pricing of Apple's iPhone 11 begs the question of how far this trend can realistically be taken.
The news that malware can invade iPhones and other Apple devices via the Safari web browser has damaged Apple's reputation for security. But you can fix the problem by updating your phone's software.
For all their good intentions, accidents happen when fallible humans intervene in complex systems they don't understand.
Advocates and opponents of breaking up Facebook, Google and other technology giants are falling prey to some serious misconceptions.
With the benefit of hindsight, we might finally see that the iPhone was the opposite of minimalism.
Trump believes the money Americans spend on Chinese imports like the iPhone goes straight into China's pockets. In reality, China gets very little value from it.
Companies scrutinise our online likes, dislikes, searches and purchases to produce data that can be used commercially. And it's often done without us understanding the full extent of the surveillance.
Once-leading firms such as Chrysler, Citigroup, Dunlop and Nokia have one thing in common: they failed. While each case seems unique, research points to key processes that lead to corporate failures.
Apple's decision to end iTunes for its new desktop operating system is an attempt to retain and regain market share from rival media platforms.
Vudu, Apple TV+, Disney +, NBC Universal: there's going to be a lot of blood on the carpet.
Software makers including Apple have been creating apps aimed at limiting how much time we spend using our smartphones. A behavioral scientist explains how – and whether – they work.
Consumption has become the primary form of self-identity and self-expression.
There are mounting calls to dismember the likes of Google, Apple and Amazon, but most people seem to have overlooked the biggest threat of all.