Firms like Apple are known to inspire cult-like devotion among consumers. But it's often less about the quality of the product and more about the emotional connection they create with their customers.
Apple's design decisions don't please everyone, but in the iPhone the company created something truly revolutionary that has lasted.
If Facebook already knows how you feel from reading what you post, soon it will know from reading the expressions on your face.
There are plenty of apps that people with autism can use for learning, play and communication. Not all are designed with autism in mind, so what can we learn from any online user feedback?
While Apple Pay may have won the battle against some of Australia’s banks, it may lose the war against the providers of digital wallets, such as Tencent and Alibaba.
The billionaire investor has dumped groceries in favour of tech and airline stocks.
When technology evolves, it affects not only your financial position but also your ability to exercise other choices.
The iPhone mobile revolution put powerful computers in our pockets, but took away our rights to control them. Is that worth celebrating?
Apple's world changing smartphone has had ten years of success, but thing didn't look so good when it launched.
The ruling in the Apple-Samsung case is ambiguous, ensuring the case will drag on for years more, potentially even ending up back in the Supreme Court.
Apple can learn a lot from Google Glass and other augmented reality glasses.
Apple's new MacBook Pro series does away with the old top row of functions keys on the key pad (who used them anyway?). It's replaced them with a new interactive Touch Bar.
The Supreme Court is considering two cases stemming from the merger of design and function that could reshape intellectual property law. Can we protect innovation without impeding fair competition?
Apple has pulled back from challenging the car industry with a new vehicle.
Design patents cover how products look – but how much does appearance contribute to profits?
Cross-border tech deals are on the rise, meaning the usual expectations on acquisitions are changing.
A Woking-Cupertino tie-up seems implausible at first glance, but there is plenty up for grabs which could suit both companies.
A swell of business action is continuing following the Paris climate agreement.
Apple's smartwatch promises to optimise our productivity and competitiveness. But can the new Breathe app for the watch help us to relax and make us mindful?
Rich rewards are on offer to people who can help private companies develop software to exploit vulnerabilities in technology such as smartphones. It might be legal but is it ethical?