Outsourcing memory: the internet has changed how we remember

When Nicholas Carr’s article “Is Google Making Us Stupid?” hit newsstands in the July/August 2008 edition of The Atlantic, the reaction was predictably vociferous. The essay itself – a 4,175 word editorial monolith of the kind The Atlantic does so well – was a thoughtful exploration of the fear that…

7cwrqxfy-1353475962
The imperative to remember information has been replaced with the imperative to remember where information is located. parkieblues

When Nicholas Carr’s article “Is Google Making Us Stupid?” hit newsstands in the July/August 2008 edition of The Atlantic, the reaction was predictably vociferous.

The essay itself – a 4,175 word editorial monolith of the kind The Atlantic does so well – was a thoughtful exploration of the fear that heavy reliance upon the internet is detrimental to certain cognitive faculties, including (but not limited to) concentration, memory and the capacity for quiet reflection.

The article was immediately met with a barrage of responses, from cautious endorsement to suggestions Carr was espousing a “moronicLuddism.

It has been four years since that particular tempest in a teacup, but it seems uncontentious to claim that these concerns still resonate.

If nothing else, there is certainly no shortage of evidence in favour of Carr’s observations that the internet is changing our relationship with information in some fairly profound ways.

In a study published in Science in 2011, US scientists claimed the internet has become a form of “external or transactive memory”, with information being stored outside ourselves.

In the face of this transition, the imperative to remember information has instead been replaced with the imperative to remember where information is located.

This is what is commonly known as “the Google effect”, and is the motivating observation behind theories of extended cognition, such as those of philosophers Andy Clark and David J. Chalmers in their paper “The Extended Mind”.

Meanwhile, another study, conducted by UCLA Professor of Psychiatry Gary Small, showed experienced users of the internet demonstrated increased brain activity in parts of the prefrontal cortex associated with problem-solving and decision-making, as opposed to novice users.

These changes were not manifest when the two groups were asked to read printed text.

In Small’s words, this provides evidence for the fact “the current explosion of digital technology not only is changing the way we live and communicate, but is rapidly and profoundly altering our brains.”

I, for my part, am not yet convinced this is a cause for alarm. No doubt the brain responded with similar plasticity with the development of material culture (approximately 2.6 million years ago), language (somewhere 50,000 and 200,000 years ago) and writing (circa 4,000 BC).

The observation that our relationship with information can change based upon our artefacts seems the merest fact, and by no means a necessary cause for dismay.

That being said, it is my claim that the widespread use of these devices is necessarily changing what it means to be a successful learner.

When I was but a wee lad, barely knee-high to a grasshopper, my mother used to regale me with horror stories about her classroom experiences in the early 1960s.

Times tables and chemical formulae were learned by rote and devoid of inferential and internal coherence. Information was divorced from praxis, with each claim nacreous and glib, like banal pearls.

Of course, we would like to think contemporary pedagogy has overcome those shortcomings – and indeed they have, to a large extent.

But – at least in my experience – undergraduate university students still exhibit many of the educational conceits of prior decades. That is, although they retain information perfectly well, they often have a limited capacity to manipulate it in any meaningful way.

Of course, gifted students will continue to do well, as they have always done. But those other students – perhaps less gifted, or having had fewer opportunities – appear to be unaware of, and unfamiliar with, the shifting informational landscape.

Mere retention has never been sufficient to achieve academic excellence and now, with the informational ubiquity afforded to us by smartphones, tablet computers and netbooks, it is even less relevant.

But although students are no longer burdened by the requirement to remember (catalysing the aforementioned “Google effect”), other pedagogical demands make themselves known.

In his 1941 short story “The Library of Babel” Argentine author and librarian Jorge Luis Borges asked us to imagine a library that contains all possible books of 410 pages, written in a language with 23 letters, spaces and punctuation marks (somewhere in the region of 251,312,000 volumes).

Although the system has maximal information, the librarians live in a state of near-suicidal despair – their task is vast and impossible, because something with maximal information content also has zero information content, at least as expressed as a ratio of signal-to-noise.

Of course, the state of the internet is nowhere near as dire, but the story does serve to illustrate the quandary that informational ubiquity presents for both learners and educators.

It is unquestionable that the internet has facilitated the spread of information more than any invention since the printing press. But greater ease of both creation and transmission means it is easier to spread information that is spurious, misleading or just plain incorrect (see the otherwise inexplicable staying power of “wind turbine syndrome”). The signal-to-noise ratio has suffered in favour of the latter.

It is hardly a novel observation that there is a lot of garbage on the internet. But phenomena such as the Birther Movement – those who believe Barack Obama was born outside the US and is therefore ineligible for the presidency – only serve to demonstrate the need to reappraise the way we teach students to navigate informational topographies.

It is a truism that a dedicated internet user can find something to support their views no matter how ridiculous they are – a phenomenon that many, I suspect, would consider undesirable.

People of course have the freedom to believe whatever they like. Problems emerge, however, when they expect their views to actually reflect the world as it is – something that, for instance, conservative media in the US are now grappling with in the aftermath of a resounding Obama victory.

Although I do not share Carr’s pessimistic view that heavy reliance upon the internet will be detrimental to humanity as a whole, I do believe greater emphasis needs to be placed upon the teaching of incredulity, given the ease with which ostensibly credible misinformation can be accessed.

Although we already attempt to imbue our students with a degree of hard-headed cynicism with respect to sourcing information, our attempts thus far have plainly been marginally inadequate at least.

Articles also by This Author

Sign in to Favourite

Want to follow The Conversation?

Sign up to our free newsletter to get the day's top stories in your inbox each morning, with a special wrap on Saturday.

Spinner
Help us have better conversations — donate

Join the conversation

36 Comments sorted by

    1. Matt de Neef

      Editor at The Conversation

      In reply to Barbara Stewart

      Thanks for picking this up Barbara - all fixed! :)

      report
  1. William Bruce

    Artist

    Good stuff!!...Only I needed to go to Google for definitions of some of ya fancy words... Perhaps the best form of memory is the written word....and thinking & problem solving needs facts and often others input...and nothing has ever had the power to facilitate this like the internet......also the power to counter Academic dogma and "wind turbine syndrome" which in so many cased has failed us so.
    I think the internet is a font of instant and often SUPERIOR knowledge....And not only does it facilitate intellectual emancipation and learning and REMEMBERING, but also the ability to mass communicate progressive thinking......or at least until Big Brother starts filtering it to "protect us".

    report
  2. John Newton

    Author Journalist

    Terrific piece Ryan, thank you -so many idea - and so cutely expressed - banal pearls indeed.

    The idea of retention and manipulation is worth exploration.

    I have very little ability to retain information - why I became a writer (how do you know what you think unless you write it down?) - but a reasonable ability to manipulate it - I fly high above the banal pearls and examine the meaning of the necklace.

    Has research been done into individual memories? I have a friend, in his eighties…

    Read more
    1. Ryan Wittingslow

      PhD student in Film and Philosophy at University of Sydney

      In reply to John Newton

      I'm glad you enjoyed it! I must confess, I resisted the temptation to make puns involving hungry swine.

      Re your friend's capacity for memory: as someone also gifted with a good memory for information - and, moreover, coming from a family that, when assembled, makes for an unstoppable force in pub trivia - I'm liable to think that the capacity for memory is at least partially determined by genetics. That said, I've absolutely no evidence (beyond the anecdotal) in favour of that claim.

      report
  3. Roy Niles

    logged in via Facebook

    More information that you can trust is good if you can trust yourself to know it when you see it. Except that some of us think we know a God when we see it, and others know that feigning trust is the quickest way to win the game.

    Would you trust me for example if I wrote a book about this, and had spent my life far from academia in adventure in search of this hidden truth, with a range of awareness that may startle you, but that belongs to those like me by right, because it belongs to the world we live in. As Raymond Chandler also wrote, If there were enough like us, the world would be a very safe place to live in, without becoming too dull to be worth living in.

    report
  4. Diana Taylor

    retired psychotherapist

    Writing itself is an externalised memory. And once written,the thoughts are available to others. the internet is no different in that respect. Whether it is books or web pages, we choose what we access: the reliable, the rubbish or the trivial.

    I see the internet as a huge library where I can pick and choose from the comfort of my bed with the laptop and WiFi. This library is easily accessible through the effectiveness of search engines.

    My kindle has several bookshelves worth of books and none of them collect dust. Does it really matter whether we read from an electronic or paper surface? The same applies to retention. Does it really matter whether I scribble a note to myself on a scrap of paper or on my smartphone?

    report
    1. Ryan Wittingslow

      PhD student in Film and Philosophy at University of Sydney

      In reply to Diana Taylor

      Interestingly, the observation that writing is a form of memory is part of what gave Plato cause to speak ill of it in the Phaedrus: "If men learn this, it will implant forgetfulness in their souls; they will cease to exercise memory because they rely on that which is written, calling things to remembrance no longer from within themselves, but by means of external marks. What you have discovered is a recipe not for memory, but for reminder. And it is no true wisdom that you offer your disciples, but only its semblance, for by telling them of many things without teaching them you will make them seem to know much, while for the most part they know nothing, and as men filled, not with wisdom, but with the conceit of wisdom, they will be a burden to their fellows." Not dissimilar to some of Carr's criticisms of the Internet.

      report
    2. Paul Savage

      Theme Leader, Biotechnology at CSIRO

      In reply to Diana Taylor

      Good point Diana, although of course the internet is qualitatively different to writing. The ability to outsource memory to the internet is not predicated merely on externalising the memory, but on the access speed of retrieval and the convenience of portability. Thirty years ago we had the Library of Congress -- now we have instant access to all that knowledge on the smart phone in our pocket.

      I wonder how many years it will be before we start storing personal memories (names and addresses, photos, video, thoughts and feelings... we're already close with these things) on external memory storage, and have this "memory" instantly accessible as wearable or implantable devices. The cure for senile dementia and other neuro-degenerative diseases might actually be electronic rather than chemical.

      report
    3. Emma Anderson

      Artist and Science Junkie

      In reply to Diana Taylor

      Ryan + Diana

      The idea of writing (digital or analog) being external memory is limited as it may also assist in creating associative links that help with internally storing memory as well.

      On it's own (just writing, no other stimulus) it would however be more limited for internal storage associations than sitting around a campfire telling stories. But it may ironically be more accurate. Particularly so if the writer took notes while sitting around the campfire....their internal memory would have additional links.

      report
    4. Diana Taylor

      retired psychotherapist

      In reply to Diana Taylor

      Emma, of course you are correct. I did not mean to imply that the only function of writing is to serve the memory.

      Paul, I might need your solution for senile dementia before long!!!

      report
    5. Emma Anderson

      Artist and Science Junkie

      In reply to Diana Taylor

      LOL Diana

      While you're waiting for Paul, and the billy to boil, here's some USB sticks on string attached to an Akbura.

      report
  5. Dave Smith

    Energy Consultant

    Ryan,

    Your article illustrates the perils of googling very nicely, if subtly and probably accidentally.

    The Library of Babel would not have had 251,312,000 volumes, but 25 to the power 1,312,000, which is rather larger. If only copy and paste preserved formatting! (I have copied the latter number directly from the relevant Wikipedia article, which I presume is what you attempted.)

    report
    1. Paul Savage

      Theme Leader, Biotechnology at CSIRO

      In reply to Dave Smith

      That number, incidentally, exceeds (by several orders of magnitude) the total number of particles in the known universe.

      report
    2. In reply to Dave Smith

      Comment removed by moderator.

  6. DMK

    logged in via Twitter

    Hear hear!

    I always it ironic that we seem to have managed to drum it into people's heads that Wikipedia is an unreliable information source, and yet so many seem to see a well-designed website and assume that everything on it must be true.

    It seems as though a website's perceived credibility increases in proportion with the talent of its graphics designer.

    report
    1. Felix MacNeill

      Environmental Manager

      In reply to DMK

      Exactly - we still haven't got our heads around the fact that, once, if a book was published by a reasonably professional publishing house (I suppose there have always been versions of Connor Court) it was probably not utter crap...as DMK suggests, the problem is that a decently designed website 9which any fool can buy or do these days!) creates the same feeling of creibility/authority/nice leather covers, etc.

      report
  7. Joe Gartner

    Tilter

    Everything we learn and mechanically and repetitively operate changes our plastic brain, as does using the internet. It doesn't logically ensue that this structural change is at all negative. In the absence of psychometrics suggesting negative changes to cognitive function or critical thinking is there anything to be overwrought about?

    report
    1. Ryan Wittingslow

      PhD student in Film and Philosophy at University of Sydney

      In reply to Joe Gartner

      Well, maybe. It depends on whether or not these changes have the capacity to affect our form of life in undesirable ways. That said, I'm reasonably optimistic.

      report
    2. Robert Anderson

      logged in via Facebook

      In reply to Joe Gartner

      I agree. Maybe the acid test is to answer the question: are we progressing?

      report
    3. Ryan Wittingslow

      PhD student in Film and Philosophy at University of Sydney

      In reply to Joe Gartner

      "Progress" is a word I'd prefer to avoid. Awkward implications, particularly for our liberal eugenicist friends. But are things getting better? Being reasonably optimistic (as noted), I'm liable to think that things are getting better (though not in a whiggish way).

      report
  8. Paul Wilson

    Business Analyst

    Although I agree with what's said here, I'm more interested in a somewhat different effect. If a piece of information can't be found on the Internet, is it true? What happens to belief if services such as Google (or Bling or any other selection of authoritative sources) remove or change something previously "known" to be true?

    This has always been the case of course, but previous imprints of published material provided some protection. Now, we're reliant on change records available on some of the web sites used for reference.

    report
    1. William Bruce

      logged in via Facebook

      In reply to Paul Wilson

      Paul says " If a piece of information can't be found on the Internet, is it true? "

      Great point...there will always be propaganda.....perhaps people ought keep copies of info so it can then be reposted.

      ...The price of Liberty is eternal vigalence.

      report
    2. Paul Wilson

      Business Analyst

      In reply to Paul Wilson

      It's also the "cost" behind Wikipedia.

      Sometimes propaganda, at other times a deliberate attempt to rewrite history.

      report
  9. Sue Ieraci

    Public hospital clinician

    The ancients were worried about the development of writing, because it would affect the capacity to memorise facts that existed in an oral-only culture.

    Widespread use of the radio was thought to herald the end of the story-telling art, and group sing-songs. When television started, the nay-sayers were worried about what it would do to the imagination of people who previously only listened to radio.

    Then came the internet and email, which would be terrible for literacy and written composition…

    Read more
  10. Peter Redshaw

    Retired

    Other systems to assist memory are simply a reflection of the complexity of human civilisation and the knowledge systems that it has not only developed, but uses. Numeracy and symbols/writing were the first methods we developed to assist us in dealing with this complexity. Storage of such written knowledge started with clay tablets. Than it evolved to different forms of papyrus. And as paper making became more refined it enable the storage of knowledge in bound pages of paper in the form of books…

    Read more
    1. Paul Wilson

      Business Analyst

      In reply to Peter Redshaw

      Perhaps even more importantly, if I can recall the full text, then I can re-type it and share it. However, regardless of how good my memory of the 1000 photos I'm in the middle of scanning may be, I'm never going to be able to reproduce them and share them without computer technology.

      In addition to being a surrogate memory, computer technology is also a publication medium, and it can be a very selective one.

      report
  11. theperfectnose

    logged in via Twitter

    The Atlantic is an outrage generation machine. Essentially a rag using its 'slightly-elevated-above-generic-tabloidery' status to publish new affronts to beat society with ever so often, causing the usual internet ripples and then quietening down until the next outrage-generating 'article' gets everyone's hackles up again. It is just another form of internet trolling (albeit better written than the average troll-piece) and addressing it only justifies its reason for existence: attention grabbing. Ignore it and it'll sputter into a quiet death. Also, good on you for not seeing anything pushed by the Atlantic as cause for alarm.

    report
  12. Signe Cane

    logged in via Twitter

    Nice work. I support your conclusions to the extent that my suggestion would be cultivation of critical thinking and healthy skepticism instead of a cynical approach as the means to vet information in this day and age. But you may have been tongue-in-cheek in that last paragraph, it's difficult to say.

    To nitpick, however: the Google effect has nothing to do with the origins of extended mind thesis, and definitely not with that paper you cite. In later and current reiterations and refinements of extended cognition the phenomenon has been brought up, but it definitely wasn't a "motivating observation". I do wonder how you came up with that.

    report
    1. Ryan Wittingslow

      PhD student in Film and Philosophy at University of Sydney

      In reply to Signe Cane

      Chalk that up to poor phraseology on my part; I'm well aware that "The Extended Mind" predates research into the Google effect, but has proven a motivating observation for later theories. I certainly had no intention to imply that research into the Google effect catalysed Clark and Chalmers' work.

      Also, hi Signe!

      report
    2. Signe Cane

      logged in via Twitter

      In reply to Signe Cane

      I thought you'd be aware of that :) Also, I can't find the button to reply to your comment so I'm replying to mine.

      report