Americans are more likely to make donations if they believe that the relevant charity shares their political views and associated moral values.
A study by the Rice University, the University of Texas and Pennsylvania State University has found that donations to specific charities are strongly affected by the charity’s perceived political alignment.
As part of the study, participants were given a description of the same charity, with minor changes to suggest whether it was supporting either American traditions and loyalty (that is, Republican moral foundations) or ensuring equality (Democrat moral foundations). Republicans were almost three times as likely as Democrats to donate when the description referred to supporting working American families and their communities. Democrats were twice as likely as Republicans to donate when the charity was described as ensuring the protection of a home to every individual.Read more at Rice University