Popularity a strong predictor of smoking behaviour

Research conducted in seven secondary schools in southern California has confirmed previously acknowledged trends that popular students are more likely to smoke than their less popular peers.

Furthermore, students who believed their close friends smoked were more likely to smoke themselves, even if their perception was incorrect. The perceived behaviour of friends was a greater influence on students’ smoking habits than the perceived overall norm.

Despite this recurring trend, researchers found an overall decline in smoking rates.

Read more at University of Southern California