Prestige costs rather than pays in higher education

Will students pay exorbitant fees for Australia’s most prestigious universities if there’s no future financial benefit? Flickr/Justin Kim, CC BY-SA

The belief of Australia’s Group of Eight elite universities that fee deregulation will allow them to fund their chase for global prestige is based on a fundamental misreading of the economics of elite US universities.

What’s wrong with the US model?

As is well documented, the elite US universities heavily subsidise their students to attract the “highest quality”. This concern for “quality” doesn’t mean everyone has an equal shot. At the more selective US private universities, The New York Times reports that:

More fathers of freshmen are doctors than are hourly workers, teachers, clergy members, farmers or members of the military – combined.

There’s no vast conspiracy behind the intensely skewed socioeconomic distribution in elite US universities. The system is meritocratic. The problem, pinpointed by sociologist Mitchell L. Stevens, is that:

Only the relatively wealthy are able to afford the infrastructure to produce that accomplishment in their children. Upper-middle-class Americans have responded to the triumph of educational meritocracy by creating a whole new way of life organised around the production of measurably talented children and the delivery of news about kids to the right places at the right time.

Harvard University: this kind of prestige costs. Flickr/NKCPhoto, CC BY

Will students pay more for no greater income benefit?

Given similar, though less extreme, skewness in socioeconomic distribution of Group of Eight students, fee deregulation may appear sensible, even preferred on equitable grounds. But will students’ preferences remain unchanged after introducing higher fees? The strength of student preferences for the Group of Eight has never been tested because as Andrew Norton of the Grattan Institute has observed:

You can get added prestige without extra cost so why wouldn’t students want to apply (to the Group of Eight universities)?

How much more would students pay to attend the University of Melbourne? Flickr/Steel Wool, CC BY

What might give the Group of Eight pause is that Australian university rankings are poor indicators of graduate outcomes. There is no earnings advantage to attending a Group of Eight university after controlling for industry and occupation.

Remarkably, the Group of Eight has proposed that uncapped fees apply in law, accounting, administration, economics and commerce “where there are high private returns”.

These courses are precisely those in which private providers, including non-profits, are best able to compete, particularly once their students (“clients”?) can access HECS-HELP and they don’t need to divert surpluses to subsidise other operations.

To retain their status as the preferred path to entry to the professions the Group of Eight will find they will need to be more selective – an important measure of quality in elite US universities. Headline fees may very well rise to make up for lower government funding but the Go8 will also need to return more of the revenues generated by law and business students back to their schools to keep up with private providers and ensure selectivity.

The elite university model entails subsidy; fees from students are not a source of surpluses. The US experience also indicates the elite model doesn’t do much to promote equitable access.

The economic theory explaining why universities are usually non-profit, why top universities subsidise their students substantially even when many can afford to pay, why research drives prestige rather than teaching and other distinctive characteristics of the elite end of the sector is well developed and relatively uncontroversial, no small feat in a discipline where joint winners of the field’s Nobel Prize can have startlingly opposing views.

This solid work of economic theory makes it all the more puzzling that in the debate over demand-driven funding and fee deregulation the Group of Eight have advocated as though they hold pricing power in a for-profit industry. Perhaps a case of the corporate university being hoisted with its own petard?