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Preventing death more motivating than saving life

“Prevent loss” is better way to get volunteers than “provide benefits”.

Researchers found that the Red Cross gained more blood donations when they asked people to “prevent a death” rather than “save a life”.

A second study found “helping people avoid a loss” is more effecting than “helping people to gain a benefit” increased both volunteers and the amount donated to causes.

Read more at University of Virginia

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