Alan Zimmerman

Dr. Alan S. Zimmerman is Professor of International Business and Marketing at City University of New York, College of Staten Island (CSI), Director of the International Business Program and Advisor to the International Business Society. Zimmerman is a two-time Fulbright Scholar and three-time president of the New Jersey American Marketing Association Chapter. He is past President of the Rotary Club of Fort Lee. In January 2011 he taught at the Shanghai Institute of Language and Commerce in the People's Republic of China, his fourth visit to that country.
He is also the founder and president of three businesses including Radley Resources, a business to business market research and consulting practice. The firm's extensive list of clients includes American Express, DuPont, Owens-Corning and Armstrong World Industries. He worked for more than 30 years in international and domestic marketing with the consultancy and with Westinghouse Electric Corporation. He served as vice president of marketing for E.F. Hauserman, a $100-million interior wall manufacturer. He is a frequent speaker and author on international business and marketing. His text book, Business Marketing Management: a Global Perspective, written with UK professor Jim Blythe, now in its second edition, is being used by colleges around the world. His academic research has appeared in many journals including Business Horizons, Multinational Business Review, Science and Engineering Ethics, Journal of Asia Pacific Business, Journal of Business & Industrial Marketing and the Journal of Global Marketing. He has conducted extensive research on counterfeit goods and his new book, Protecting Your Intellectual Property Rights: understanding the role of management, governments, consumers and pirates, written with Villanova University Professor Peggy Chaudhry, was published in 2013.