Alastair Maclean Morrison

Alastair M. Morrison, PhD, is a Research Professor in the School of Management and Marketing, Greenwich Business School, University of Greenwich in London, UK. He is also a Distinguished Professor Emeritus at Purdue University, USA in the School of Hospitality and Tourism Management. He has published approximately 350 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism (h-index = 78). He is the author of seven books on tourism marketing and development. His research interests include destination management, marketing and branding, sustainable tourism, tourism cities, sharing economy and crisis management.