Andrea Jain

Andrea R. Jain is Associate Professor of Religious Studies at the Indiana University School of Liberal Arts and author of Selling Yoga: From Counterculture to Pop Culture (Oxford University Press, 2014). Her areas of interest include contemporary spirituality and the history of modern yoga, especially yoga's popularization and intersections with consumer culture. She is currently writing on the politics of spirituality, the yoga industry’s relationship to neoliberalism and market capitalism, and the intersections of gender, sexuality, and yoga. She is a regular contributor to Religion Dispatches on topics relating to yoga in contemporary culture and Co-Chair of the Yoga in Theory and Practice Group of the American Academy of Religion.