I hold a Bachelors Degree in Mechanical Engineering, a Masters Degree in Economics and a PhD Degree in Marketing.
I graduated from the University of Houston with a PhD in Marketing in July 2005. During my PhD, my core research focus was Consumer Behaviour. However, I complemented and deepened my study of Consumer Behaviour by delving into other related disciplines such as Social Psychology, Cognitive Psychology, Econometrics, Experimental Design, and Consumer Decision Making. My research interests are principally in the area of consumer behavior, and more specifically in information and task framing, customization, decision conflict, and food consumption.
My research has been published in several premier and leading journals such as Journal of Consumer Research , Journal of Retailing , Marketing Letters , Journal of Business Research , and International Journal of Forecasting . I have also presented in several International conferences, such as Association for Consumer Research , European Marketing Academy Conference , and Society for Consumer Psychology .
After completing my PhD, I joined The University of Melbourne as a Lecturer in the Department of Management and Marketing. Currently, I am a Senior Lecturer and since my time here, I have taught Marketing Management, International Marketing Management, and Brand Management at the post-graduate and undergraduate I am currently the PhD Co-Director for the Department of Management and Marketing.