Dr Becky Freeman is an NHMRC research fellow at the Prevention Research Collaboration, School of Public Health, University of Sydney. Her main research interests are tobacco control and the public health implications of new media. She was awarded her PhD, titled Tobacco control 2.0: Studies on the relevance of online media to tobacco control, in July 2011. Prior to pursuing her research interests, Freeman held tobacco control positions in Canada with both government and not-for-profit organisations. In 2004, she was selected from a pool of international applicants for the Director position of Action on Smoking and Health (ASH) in New Zealand. Since moving to Australia in 2006, Freeman has established herself as an authority on the potential of the Internet to circumvent tobacco advertising bans. She was the first researcher to publish papers on tobacco product promotions through the online social media websites YouTube and Facebook. Freeman is the Associate Editor of New Media for the international journal, Tobacco Control.