My research investigates sustainability from a sociological perspective. I am interested in consumer behavior, with a focus on narcissism and existentialism as a means of understanding this. I tend to work within the field of tourism to consider these themes.
I joined the University of Huddersfield in June 2014 as a lecturer in marketing. Prior to this, I completed my MSc, and then PhD, at the University of Nottingham, where my thesis explored the impacts and management implications of the tourism industry in three small island communities.