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Associate Professor in Marketing, University of Adelaide

Dr Carolin Plewa is the Deputy Director of the Entrepreneurship, Commercialisation and Innovation Centre at The University of Adelaide, Associate Professor in Marketing and a research member of the Institute of Photonics and Advanced Sensing. She specialises in the interaction and value co-creation across a myriad of organisations and individuals, with a particular emphasis on university-business collaboration, as well as service and social contexts. Her research in the context of university-business engagement, in particular, has led to her appointment to the South Australian Science Council in 2015 and to the scientific board of the University Industry Innovation Network.

Carolin has received a number of competitive research grants and has published her research in international marketing, management and education journals, such as Journal of Service Research, R&D Management, Journal of Business Ethics, European Journal of Marketing, Psychology & Marketing, Journal of Services Theory and Practice, Marketing Theory, the Journal of Engineering and Technology Management and others. Complementing her research and teaching interests, Carolin holds valuable industry experience, for example as Manager for Marketing and Strategy at Flinders Partners Pty Ltd and Education Manager at Definitive Events Pty Ltd.


  • –present
    Associate professor in marketing, University of Adelaide