Dr. Charles Cui is a Senior Lecturer (Associate Professor) at the University of Manchester Alliance Manchester Business School. His research is in international marketing strategies and cross-cultural behavior. His current work includes consumer brand addiction, social inclusion in marketing, and visual perception in interactive marketing.
Dr. Cui is the Programme Director of MSc Corporate Communications and Reputations Management and MSc Marketing at Alliance Manchester Business School. He has designed and taught the courses in International Marketing (UG, MSc, MBA), Principles of Marketing (UG, MSc), Marketing Research (UG), Critical Thinking (PhD), Survey Design (PhD, DBA), Foundation Statistics (PhD) and Social Research Methods (DBA).
Prior to his academic career, Dr. Cui received professional training in mechanical engineering and worked in the manufacture sector, international trade and a Sino-British joint venture in China. He provided services for senior executive training (e.g. Rolls-Royce plc, the Business Link) and has been consulted by British firms on developing business in China.