Professor Griffin has been involved in a wide variety of research projects on aspects of young people’s lives, often working in multi-disciplinary teams.
Much of her recent work explores the relationship between identities and consumption for young people, with a long-standing interest in gender relations and young women’s negotiation of contemporary femininity. She is a leading figure in the development of qualitative research in social psychology.
She will be supervising a three-year PhD studentship on this topic from October 2014 based at the University of Bath and linked to the UK Centre for Tobacco and Alcohol Studies (UKCTAS). UKCTAS comprises 13 university teams working on tobacco and alcohol research funded by the UK Clinical Research Collaboration, and the PhD will involve an extensive investigation of social media alcohol marketing in relation to young people’s uses of social media in their everyday drinking cultures.