Daniela Spanjaard

Daniela's background comes from industry experience working for multinational market research agencies specializing in Fast Moving Consumer Goods in a variety of account management positions. She has expertise in a wide range of market research methodologies (both qualitative and quantitative), building client relationships, and assisting companies with their brand management programmes. She has worked with both sales and marketing teams at all levels aiding to develop long term growth via marketing information and business strategies. Transitioning to academia her work experiences have been used to apply the theory of marketing to the realities of the corporate environment. Her research area includes research methodologies and consumer behaviour, in particular consumer-brand relationships, the FMCG industry and more recently, higher education