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Emily Moorlock

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Senior Lecturer in Marketing, Sheffield Hallam University

Emily's research and teaching interests lie in the areas of branding, consumer behaviour, and specifically the behaviour of young consumers.

Emily joined Sheffield Hallam University in August 2013 as a Lecturer in Marketing. Prior to this, she worked in various marketing roles for UK Greetings, Grant Thornton, and RSM (formerly Baker Tilly).

Experience

  • 2017–present
    Senior Lecturer, Sheffield Hallam University
  • 2013–2017
    Lecturer in Marketing, Sheffield Hallam University

Education

  • 2016 
    Sheffield Hallam University, PhD
  • 2008 
    University of Leeds, BA (Hons)

Publications

  • 2023
    Constructing Consumer-Masstige brand relationships in a volatile social reality, Journal of Business Research
  • 2020
    Visual mapping of identity: negotiating ethnic identity., European Journal of Marketing
  • 2018
    Young subcultural theory: making space for a new perspective, Young Consumer Behaviour: A Research Companion