Emma Banister

Dr Emma Banister is a member of the Work and Equalities Institute, Alliance Manchester Business School, University of Manchester.

Emma is a Senior Lecturer in the Marketing Group. Her research falls into the sub-disciplinary poles of Transformative Consumer Research (consumer research with the potential for societal impact) and Consumer Culture Theory (whereby consumption is explored from a social and cultural point of view).

She is currently co-investigator on a BA/Leverhulme project 'Exploring the transition to fatherhood: Shared Parental Leave and the experiences of new fathers' (with Ben Kerrane, Lancaster University Management School). She is also principle investigator on a research into practice project funded by ESRC IAA, partnered with Working Families and the Fatherhood Institute, and focused on the development of a video casebook which raises awareness of SPL and families' experiences (see www.workingfamilies.org.uk/shared-parental-leave-videos).

In addition to her major focus on families, fathers and gender equality, Emma is also engaged in research in the following areas:

- Motherhood and consumption (with Prof. Margaret Hogg, Lancaster University)
- Alcohol consumption, with a particular focus on young adult non-drinkers (with Prof. Maria Piacentini, Lancaster University and Dr Anthony Grimes, Manchester)
- Consumption experiences of army spouses (with Dr Helen Bruce, Lancaster University).

Her work appears in Sociological Review, Sociology of Health & Illness, Marketing Theory, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Consumption Markets and Culture, and Advances in Consumer Research.

Her research has been referred to in a number of different media outlets including The Guardian, The Telegraph, Huffington Post, Shortlist, Stylist, R4's Thinking Aloud and she has also appeared on Radio 5 Live.