Eugine Tafadzwa Maziriri

Dr Eugine Tafadzwa Maziriri is an NRF Rated Researcher working at University of Johannesburg as a Senior Lecturer within the Department of Business Management. His research expertise or areas of specialization (i.e., niche or research focus) address issues related to understanding consumer behaviour in contemporary retail markets. He is also fascinated with consumer trends and understanding of what factors drive consumer behaviour. In addition, he also focusses on research centered on Entrepreneurship as well as the Development of Small and Medium Enterprises in this ever-changing business milieu. His work is published in local and international accredited journals. He has also presented papers at local and international conferences. He serves as an Editorial Board member for the Southern African Journal of Entrepreneurship and Small Business Management (SAJESBM), a peer-reviewed journal that is aimed at providing practical guidance and empirical evidence to researchers and practitioners specializing in the entrepreneurial and business management fields. Furthermore, he has supervised more than 7 Masters students and he currently supervise several PhD students in the fields of Marketing and Business Management. In sporting arena, Dr Maziriri is a soccer lover. Locally, he is a staunch Orlando Pirates supporter who hardly miss Orlando Pirates home matches. In Europe, Dr Maziriri is a die hard Liverpool fan.