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An International Marketing and Business researcher has broad research interests including trade policies, SME internationalisaiton, social media branding, food marketing and China market entry.

Experience

  • 2019–present
    Associate professor, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
  • 2009–2018
    Senior lecturer, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
  • 2008–2009
    Lecturer/Research Fellow, Department of Marketing, Otago Business School, University of Otago

Education

  • 2009 
    University of Otago, PhD in Marketing