Jaigris Hodson’s research specializes in using computer-assisted discourse and content analysis of large multimodal online and digital texts. She has published research in a wide range of academic publications including the Canadian Journal of Communication, Cultural Studies, Critical Methodologies and Loading… Journal of the Canadian Game Studies Association. She has also published in non-academic publications such as The Evolllution and spoke at TEDX Victoria 2012. She is currently working on two Social Sciences and Humanities Research Council funded research projects. Which examine how people share information on social media and what the implications are of online sharing with respect to trolling and cyber bullying.
Hodson recently spent a year in the role of director of digital insights and research with leading public relations firm, GCI Canada. Prior to GCI, Hodson worked at Ryerson University’s office of the vice president, research, studying innovative approaches to technology use in higher education. She also maintains an active role as a social media consultant, in 2013-2015 she worked with the Canadian Country Music Association on the social media strategy for the internationally broadcast Canadian Country Music Awards.
Hodson graduated from Royal Roads with a Bachelor of Arts in Professional Communication (2006). She also holds a Master of Arts in Communication and Culture from York University (2008) and a PhD in Communication and Culture York University (2013)