Jeff McCarthy

Senior Lecturer in digital and sport marketing at MMU Business School.

Digital marketing practitioner since 1996, covering Ecommerce, Eretail, Mcommerce, interactive and direct marketing in B2B and B2C environments. Skills include social media, digital publishing & magazines, email marketing, SEO, PPC, mobile marketing, affiliate, CRM/database marketing.

Jeff is currently researching impact of social media on football clubs.

Highly experienced speaker/trainer for CIM, IDM, Econsultancy, MMUBS and more. In-company training for CIM Academy. Increasing experience of media interviews.