Assistant Professor of Marketing, Loyola University Chicago

Jenna Drenten (PhD, University of Georgia) is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna's research explores identity creation, maintenance, and transitions as they apply to rites and rituals (e.g., religious social structures, death rituals), consumer socialization (e.g., children, adolescents), and technology (e.g., gamer girls, body image trends). Her current research centers on understanding identity in the context of social media, such as consumer self-presentation through technology and managing brands in the social media environment. Jenna’s research has appeared in Journal of Macromarketing, Journal of Business Research, and Consumption Markets & Culture, among others. 


  • 2014–present
    Assistant Professor of Marketing, Loyola University Chicago
  • 2012–2014
    Assistant Professor of Marketing, John Carroll University


  • 2012 
    University of Georgia, PhD, Marketing
  • 2007 
    Winthrop University, BS, Integrated Marketing Communications