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2023
Centering Transgender Consumers in Conceptualizations of Marketplace Marginalization and Digital Spaces, Journal of Consumer Affairs
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2022
The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well-being, Journal of Consumer Affairs
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2022
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance, Journal of Consumer Research
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2022
Big Brother is monitoring: Feminist surveillance studies and digital consumer culture, The Routledge Companion to Marketing and Feminism
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2021
Big Brother is Monitoring: Feminist Surveillance Studies and Digital Consumer Culture, Feminist Companion for Marketing and Consumer Research
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2021
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Journal of Advertising
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2021
Digital Ventriloquism and Celebrity Access: Cameo and the Emergence of Paid Puppeteering on Digital Platforms, New Media & Society
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2020
Celebrity 2.0: Lil Miquela and the Rise of a Virtual Star System, Feminist Media Studies
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2020
Marketing Memeification on Tiktok: Initiating and Leveraging Consumer Creativity For Commercial Means, Association for Consumer Research
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2019
Visual Storytelling and Vulnerable Healthcare Consumers: Normalizing Practices and Social Support through Instagram, Journal of Services Marketing
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2019
Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention, Gender, Work & Organization
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2019
Video gaming as a gendered pursuit, Handbook of Research on Gender and Marketing
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2019
The hashtaggable body: negotiating gender performance in social media, Handbook of Research on Gender and Marketing
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2018
The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events, Journal of the Association for Consumer Research
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2018
When kids are the last to know: embodied tensions in surprising children with family vacations, Young Consumers
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2017
Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange, Consumption Markets & Culture
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2017
Crossing the #Bikinibridge: Exploring the role of social media in propagating body image trends, The Dark Side of Social Media
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2016
Gamer Girls: Navigating a subculture of gender inequality, Consumer Culture Theory
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2014
The role of market-mediated milestones in negotiating adolescent identity tensions, Consumer Culture Theory
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2012
Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls, Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail