Josée Johnston

I am a Professor of Sociology at the University of Toronto. My major substantive interest is the sociological study of consumer culture, with a special focus on food. I see food as a lens for investigating questions that lie at the intersection of multiple areas like culture, politics, gender and the environment. Much of my work examines discourses of ethical consumption, and investigates how consumers seek social transformation within the constraints of market forces. I am also deeply interested in the topic of foodies – what they value, how they eat, and why the hamburger remains such an iconic food. My latest research project focuses on the cultural politics of meat consumption.