Academic rigor, journalistic flair
Associate Professor of Public Relations, University of North Carolina at Chapel Hill
My work focuses on the intersection of measurement, diverse audiences and creative strategy in public relations and advertising. While this work can span disciplines, much of my analysis and scholarship focuses on political and entertainment examples. At UNC Chapel Hill, I'm a creative/professional tenure-track faculty member, meaning my work aims to apply more broadly to industry and the general public.
Experience
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–presentAssistant Professor of Public Relations, University of North Carolina at Chapel Hill
Education
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2015University of North Carolina at Chapel Hill, PhD Mass Communication
- Durham, North Carolina, USA
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