Dr. Molleda is a professor and chair in the Department of Public Relations and director of the MAMC Global Strategic Communication of the College of Journalism and Communications at the University of Florida (UF). He is also an affiliate faculty of the UF Center for Latin American Studies and a Fulbright Senior Specialist. Dr. Molleda received his Bachelor of Science in Social Communication (1990) from Universidad del Zulia in Venezuela, a Master of Science in Corporate and Professional Communications (1997) from Radford University in Virginia, and a Doctor of Philosophy in Journalism and Mass Communications with an emphasis on international public relations and international business (2000) from the University of South Carolina, where he also coordinated applied communication research projects. Between 1987 and 1993, he obtained his major work experience from a Venezuelan financial consortium, acting as manager of public relations, corporate communication, and advertising and promotions. In 1998 and 2003, Dr. Molleda accomplished “Professional Summers” at Blue Cross and Blue Shield of South Carolina and the global public relations firm Burson-Marsteller Latin America, Miami, respectively.
Adding to Dr. Molleda’s outreach to the professional community, he currently acts as member of the Board of Trustees of the Institute for Public Relations and a founding member of its Commission on Global Public Relations Research. Also, he acts as Latin American liaison of the Public Relations Society of America’s Certification in Education for Public Relations (CEPR). Dr. Molleda’s research interests are in global corporate public relations management, including coordination and control mechanisms and transnational crises; public relations practices, regulations, professionalism, and social roles in Latin America; multi-sector partnerships creation and maintenance; and the interplay between the construct of authenticity and strategic communication practices. He has introduced to the international academic community the concept and theory of cross-national conflict shifting (Journalism Studies, Public Relations Review), the Latin American School of Public Relations (“Journalism Studies”), as well as the social roles of public relations in Brazil (“Journal of Public Relations Research”) and Colombia (PRSA Educators Academy and Anagramas, a peer-reviewed publication from Universidad de Medellin, Colombia).
Public relations classes taught include: Principles, campaigns, research, international perspective, and project in lieu of thesis. Other classes taught internationally: Public diplomacy and strategic communication, strategic communication management, corporate identity and branding, and strategic communications and the French culture.
Dr. Molleda has a national and international record of conference papers, lectures, and publications (e.g., Association for Education in Journalism and Communications, Association of Public Relations Professionals of Puerto Rico, Brazilian Association of Public Relations, Canadian Public Relations Society, Central University of Venezuela, Colombian Center of Public Relations and Organizational Communication, Cuban Circle of Public Relations, Dominican Circle of Public Relations, Inter-American Confederation of Public Relations, International Communication Association, International Public Relations Association [IPRA], Latin American Association of Public Relations, National Chengchi University in Taiwan, National Communication Association, National University of Central Peru, Public Relations Society of America [PRSA], Social Communication College Casper Libero in Brazil, University Institute of Public Relations in Venezuela, University of Costa Rica, University of Malaga in Spain, University of Medellin in Colombia, University Rey Juan Carlos in Spain (Fulbright Senior Specialist), University of Turabo in Puerto Rico, and University of Zulia in Maracaibo, Venezuela).
University of Florida 2014-2015 Doctoral Dissertation Adviser/Mentoring Award Winner