Karen Middleton

My main field of research covers gender issues in advertising. In considering the social impact of markting and advertising my work includes research questions such as:

What are the socio-cultural impacts on the portrayal of women and marginalised groups in advertising?
What are the broad market system-level influences towards socially equitable advertising portrayals?
How might stereotypes be hidden in advertising meaning?

I teach Marketing Communications, Advertising, PR and International Business.