Kate Armstrong

Dr Kate Armstrong is CEO | Founder of the Nice Organisation.

The N.i.C.E Group's purpose is to reinvent creative education by bringing forth content in a digital realm that outwardly manifests positively + proactively in our students’ physical reality.

Our mission is to democratize the education space, where previously only University level education dominated. Our students can (and want to) learn from anywhere, any time. They demand the highest of standards and we provide them with it. We also provide content writing services, SEO, digital magazines, web copy and kindle publishing amongst other services.

Former Head of College at London College of Contemporary Arts, partnered with University for the Creative Arts. She is the Chair and Founder of the Fashion Marketing and Consumption SIG for the Academy of Marketing and fellow of the Higher Education Academy. Her research discipline is multi-disciplinary, but is centered on four focused domains and the intersections between them: 1) consumer psychology; 2) fashion; 3) creative and cultural industries; and 4) education + evolution. She has taught and researched in these areas at a number of Universities during her career at all levels.

Dr Armstrong’s work is published in the Journal of Marketing Management, The Journal of Customer Behaviour and the International Journal of Nonprofit and Voluntary Sector Marketing. She has chapters published in books that explore sustainability in fashion consumption, digital fashion engagement and happiness in the fashion retail sector and is regularly invited to review papers in subject related journals. Her current projects include research that interrogates the nexus of fashion consumer psychology, consumption and engagement and more recently, as a reconnoiter for the happiness construct in the context of fashion consumption experiences. Dr Armstrong is co-editing two books for Palgrave Publishing, which investigates New Horizons in Fashion and a Fashion Marketing Handbook. Both are due for publication in 2023.