Dr Kate Armstrong is Assistant Dean for UG at Regent's University London. She is the Chair and Founder of the Fashion Marketing and Consumption SIG for the Academy of Marketing and fellow of the Higher Education Academy. Her research discipline is multi-disciplinary, but is centered on four focused domains and the intersections between them: 1) consumer psychology; 2) fashion; 3) creative and cultural industries; and 4) education + pedagogy. She has taught and researched in these areas at a number of Universities during her career at both UG + PG level.
Dr Armstrong’s work is published in the Journal of Marketing Management, The Journal of Customer Behaviour and the International Journal of Nonprofit and Voluntary Sector Marketing. She has chapters published in books that explore sustainability in fashion consumption, digital fashion engagement and happiness in the fashion retail sector and is regularly invited to review papers in subject related journals. Her current projects include research that interrogates the nexus of fashion consumer psychology, consumption and engagement and more recently, as a reconnoiter for the happiness construct in the context of fashion consumption experiences. Dr Armstrong is co-authoring a book for SAGE LTD, which investigates Fashion Consumption, Co-Creation, Channels and Communication, due for publication in 2018.