Katy Wheeler

Katy's work deals with the ways ordinary consumers respond to the normative pressures placed upon them to act in sustainable or responsible ways. Katy has researched the Fairtrade movement and recycling in comparative contexts, exploring how these different consumer practices generate distinctive moral economies. There has been a growing interest in the concept of moral economy along with the growing interest in sustainable consumption and markets. Her recent work develops a holistic moral economy framework that explores the interactions and interdependencies between individuals, communities and political-economic structures. She is also exploring the ways young people are educated about sustainability through a British Academy Small Grant, entitled 'Educating young people as sustainable citizen-consumers'.