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Lecturer in Brand Marketing and Identity, Aston University

Dr Keith Glanfield (Phd) is lecturer in brand marketing and identity, and Senior FME Fellow, at Aston Business School. Keith researches the transformation and optimisation of an organisation’s brands to improve organisational performance, sustainability and stakeholder satisfaction. Researching in partnership with organisations such as John Lewis, Waitrose and Harris Interactive, his research is also widely focussed on developing and enhancing marketing practice. His work is published in academic journals and widely presented at academic conferences. Dr Glanfield is a vice-chair of the Chartered Institute of Marketing, a member of the institute and regularly consults and presents to the marketing profession and business more widely. He particularly enjoys teaching marketing and, in particular branding, to both University under-graduates and post-graduates, alongside practicing managers and executives. Prior to his academic career Dr Glanfield spent 20 years in industry, holding senior marketing and commercial management positions.

Experience

  • –present
    Lecturer in Strategic Brand Management and Identity , Aston University