Luciana has worked in higher education for the past eleven years, teaching at undergraduate and postgraduate level. She holds a PhD in Social Science from University College Dublin (UCD) which critically examines consumer choice in higher education. Luciana is a research fellow in Trinity College Dublin working on an European project on technology and home care. Her areas of interest are consumer choice and the critical application of business/marketing models to education and health. She has also published her work in books and peer-reviewed journals.