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Lecturer in Marketing, The University of Melbourne

Marcus’s research focuses on the non-traditional aspects of marketing. He has conducted research into areas as diverse as the branding of politicians, the ideological framing of sustainability, and consumers use of alternative water sources. Interested in not-for-profit areas, Marcus has had work experience with politicians, the Royal Victorian Institute for the Blind, and the social marketing organisation Drinkwise Australia. Marcus began working as a lecturer in the Department of Marketing and Management in February 2010.


  • 2010–present
    Lecturer in Marketing, University of Melbourne


  • 2010 
    Monash University, PhD
  • 2004 
    Monash University, BA/BBus (Hons)

Research Areas

  • Marketing Theory (150506)
  • Consumption And Everyday Life (200203)