Dr. Marius K. Luedicke is Senior Lecturer at Cass Business School and Privatdozent at the University of Innsbruck. Dr. Luedicke‘s research explores brands and contemporary consumer cultures with regards to moralism, social conflict, and acculturation.
His work has been published the Journal of Consumer Research, Psychology & Marketing, Consumption Markets & Culture, the Journal of Macromarketing, Marketing JRM, and the Advances in Consumer Research. His studies have been cited in various international media, including the NY Times, Huffington Post, and Wired.
Dr. Luedicke teaches Brand Management, Communication, Cultural Innovation, Interpretive Research Methods, and Digital Marketing. He regularly works with start-up and grown-up companies on developing their branding strategies.