Mark Gottdiener

Mark Gottdiener is a professor of sociology at University at Buffalo, specializing in urban sociology.

The concept of "theming" has been attributed to Gottdiener's work, first published in 2000 (in particular, his book "New Forms of Consumption: Consumers, Culture and Commodification), and further developed in 2001 ("The Theming of America: Dreams, Media Fantasies, and Themed Environments").