Dr Markus Wohlfeil holds an MBS (by research only) and a PhD from Waterford Institute of Technology/Ireland. I'm a self-confessed film buff and devoted fan of the film actress Jena Malone, my research interests are in the fields of celebrity fandom, the experiential consumption of films, film tourism, film marketing and the film industry in general. Moreover, as punk has played a major role in growing up and my life thereafter, I have become fascinated by its many inherent and often contradictory myths, stereotypes and stories and decided to go onto an (auto-)ethnographic journey into the different punk subcultures and communities.
Hoping that someone may be interested in reading his work, Markus has already published in a variety of academic journals and conference proceedings.
Experience
2015–present
Lecturer in Marketing, University of Stirling
2010–2015
Lecturer in Marketing & Consumer Behaviour, University of East Anglia
2007–2010
Lecturer in Marketing, University College Cork
2003–2005
Teaching Assistant, Waterford Institute of Technology
Education
2014
University of East Anglia, Postgraduate Certificate in Higher Education Practice
2011
Waterford Institute of Technology, PhD
2005
Waterford Institute of Technology, MBS (Research only)
2001
Dundalk Institute of Technology, BBS (Hons)
1992
Industrie- & Handelskammer Braunschweig, Kaufmann im Einzelhandel - Sportartikel
Morris B. Holbrook, Subjective Personal Introspection and the Hunger Games: A Young Reseacher's Introspective Perspective, Legends in Consumer Behaviour: Morris B. Holbrook, Volum 10 - Qualitative Methods Part III (Ed.: Jagdish N. Sheth & Stephen J. Gould)
2012
“Saved!" by Jena Malone: An Introspective Study on a Consumer’s Fan Relationship with a Film Actress, Journal of Business Research
2011
“The Book of Stars": Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach, European Advances in Consumer Research
2009
Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach, Advances in Consumer Research
2008
Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of "Pride & Prejudice", European Advances in Consumer Research
2007
Like Being a Guinness Drop in a Freshly-Poured Pint: Consumer Motivations to Participate in the Guinness Storehouse, The Marketing Review
2006
Consumer Motivations to Participate in Event-Marketing Strategie, Journal of Marketing Management
2006
Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement, European Advances in Consumer Research
2006
Communicating Brands Through Engagement with “Lived” Experiences, Journal of Brand Management
2005
Event-Marketing as Innovative Marketing Communications: Reviewing the German Experience, Journal of Customer Behaviour